01 / Leadership record
I build
the first.
Where design did not exist yet, I started it. Three companies. Three times.
16+
Years in design
1000+
Students trained in design
02 / How I lead
People first.
Systems next.
Pixels last.
Build teams from zero
Hiring. Structure. Rituals. Culture. Done three times, at three companies.
Grow the people
I train and raise junior designers. More than 1000 students trained in design.
Systems that scale
Design systems and brand guidelines. Every team ships on brand, even without me.
Strategy before pixels
Business goals become clear briefs. Clear briefs become decisions leadership trusts.
Users at the core
HFI CUA™ certified. Usability thinking shapes every brief.
03 / AI practice
How I brought AI into my team.
Not a side experiment. AI is part of how we concept, produce and ship. Same craft bar. Far more range.
AI Video
Cinematic commercials made entirely with AI. The Xebia T20 World Cup film. My public channel, @myaiepics.
AI Workflows
Generative concepts. Faster creative rounds. Prompt workflows built into how the team works every day.
Claude Native Design
Claude Skills for repeatable brand work. Claude Design for on brand templates. Claude Artifacts for live prototypes and tools.
My design system to AI pipeline
STEP 1
Figma design system
Tokens and components
STEP 2
Claude Skills
Brand rules as instructions
STEP 3
Claude Design
On brand templates at speed
RESULT
The team ships faster
Every output stays on brand
04 / Selected work
Work my teams shipped.
05 / The full spectrum
One leader. Every discipline.
Graphic Design
Identity, type, colour and layout that last.
UI Design
Component systems and polished interfaces in Figma.
UX
Research led. HFI CUA™ grounded. Human centred.
Motion
Motion that carries meaning, not decoration.
Storytelling
Campaigns, films and events that move people.
AI Creativity
AI video, generative design and Claude workflows.
“Brilliant in managing great amounts of pressure and still stays creative. I would always have someone like Sai on my team.”
Gowtham Yeramanasetti · Director of Marketing